Everyone is experiencing change right now in some way, shape, or form. There are those that resist and react negatively to its pull, but the people that embrace and evolve with it are often the ones that most reap its rewards.
Our experts at Kelly Ann Photography help business owners and marketing teams answer questions around how their people, places, and practices can adapt to meet changes in their industries and interactions, like:
Industry Compliance: Are your production processes updated to new safety standards?
We want to help make your clients feel safe knowing that you have their best interests at heart. Using photography to demonstrate your compliance with common sense and industry standards sends the message that you care about them, your community, and the world beyond your door. This, in turn, creates trust that you innately care about and understand their concerns.
In other words, showcasing compliance is a way to show empathy.
Client Interactions: How are your client or consumer experiences different than before?
Right now, marketing teams are facing challenges like how to capture people making connections from a safe distance – or how to adapt last year’s collateral that is now noticeably outdated due to global workplace shifts (for instance, the New York Times reported that many offices are adjusting or abolishing their open-floor, collaborative spaces: https://www.nytimes.com/2020/05/04/health/coronavirus-office-makeover.html).
But there doesn’t always have to be a crisis in order for change to happen. Good business leaders keep their finger on the pulse of client relationships; whether it has to do with how your space and staff engages them, or how they use your products and services. Positive improvements to any client interactions should be captured and leveraged to create more of the same.
Of course there are aspects of your work that remain steady and true in times of trouble, which are also important to include in your marketing collateral and communications! This could include headshots of your team, so potential clients know who they’re running into around town; or architecture photography of your latest residential projects, to get ready for the next batch of editorial submissions.
Does your commercial or corporate photography need a change?
Connect with us today to start picturing what that looks like: https://kellyannphotos.com/contact-kelly-ann/
